Mark Pilgrim Kia

Petrol stations... and their advertising

Maybe I'm totally wrong, after all I am a market research study of just one respondent. But I've never understood fuel stations spending so much money on advertising what their fuel can do to your car...


In all honesty I never take note whether I'm driving into a BP, Shell, Caltex or even a Total garage. For me the two things that will make we pull in are:

1) I need fuel
2) The forecourt doesn't look dodgy.

I think it was Total who a few years ago did an ad campaign on their forecourt service. That made sense to me. But to spend millions to tell me your fuel will clean my engine means nothing to me.

Just a thought.

View Comments
See Older Posts...